Does your new food or beverage product have what it takes to fly off supermarket shelves? If the answer is "YES!" – then this is the competition that will change your life.
If you win:
New World and the Ministry of Awesome have teamed up to find New Zealand’s most innovative start-up (or young business). The FoodStarter competition is searching for someone with drive and passion and an innovative new food or beverage product to take to market.
The winner receives a package of tangible prizes worth more than $75,000. BUT the biggie is the chance to set up a manufacturing base in Canterbury and guaranteed placement of your product in New World supermarkets across the South Island.
New World has that covered! The winner will get the full support of its product development, merchandise and retail experts to create your go to market strategy.
Bigger still; the winning product will receive distribution and placement into New World supermarkets across the South Island and that is PRICELESS!
You also get a powerhouse of expertise and support from startup and sector experts right across the food and beverage industry.
Canterbury is a hot bed of opportunity and business innovation. It's also the perfect HQ for a high-growth food and beverage entrepreneur’s bold ambitions. The winner will benefit from some of the best brains in business!
Fast-moving food and beverage can be a hard business to break into, so you need to be a passionate and committed entrepreneur. FoodStarter gives you the full support of New Zealand’s largest supermarket in a priceless opportunity to accelerate your business. Enter for the opportunity to see your innovative product flying off supermarket shelves across the South Island.
That same lucky winner also gets a business acceleration package worth more than $75,000 which includes:
New World Support
Go to market, sell-in, and sell-throgh strategy support provided by the New Zealand category, merchandising and retail teams and guaranteed distribution and retail space in New World South Island stores.
Expert Startup Support
Provided by the startup activator team at the Ministry of Awesome alongside experienced mentorship from Christchurch's dynamic startup ecosystem.
A Canterbury HQ for one year
At Te Ōhaka - Centre for Growth & Inovation where you'll love the surroundings and constant opportunities for collaboration with other like-minded entrepreneurs.
Provided by FoodSouth who are experts in food and beverage product development, scale-up, and helping you to grow your business and make connections.
Design and Marketing Genius
Provided by Strategy Creative one of Australasia's leading creative agencies.
Ongoing national, South Island and Regional PR, marketing and media opportunities via Stuff and your association with FoodStarter competition.
The expert panel will announce the top 15 finalists who will be invited to submit a more detailed application.
The Top 5 finalists are announced and invited to the Pressure Cooker event where they will pitch to the judging panel.
Finalists present to the judges and the FoodStarter 2019 winner is announced that very evening.
Your accelleration journey begins here and you will be surrounded by support from the New World category teams, Ministry of Awesome, FoodSouth, and Strategy Advertising.
You will be scored against each of the following criteria:
Foodstuffs South Island Chief Executive
Steve Anderson is the Chief Executive of Foodstuffs South Island. While Foodstuffs is the grocery giant of NZ - it embraces small manufacturers that are thriving through their ingenuity, agility, and ability to think outside the square.
Chief Awesome Officer of Ministry of Awesome
Marian Johnson is chief executive of Ministry of Awesome - the Canterbury organisation that is the starting point for ambitious entrepreneurs. Ministry of Awesome delivers essential support, guidance, capability training, and networks that high growth entrepreneurs need to succeed.
Head of Business Development at FoodSouth
Tracey Sheehy heads up business development at FoodSouth, part of the Food Innovation Network who support innovative food and beverage development, scale-up and commercialisation.
Editor-In-Chief, Lifestyle & Style, Stuff.co.nz
Geoff Collett is the editor in chief across all Stuff's editorial verticals giving him oversight of the editors, journalists and contributors who produce the core content for the Stuff website and its stable of award-winning newspapers and magazines, including The Press, Dominion Post, Sunday Star-Times and NZ House & Garden.
NZ Marketing Manager, MYOB
Krissy heads up MYOB’s New Zealand marketing team. She has more than 12 years’ experience developing and executing marketing campaigns across traditional and digital platforms. Prior to joining MYOB, Krissy held a number of senior marketing roles at Barclays Wealth and holds a Master of Business Management and Marketing from the University of Bath.